Southwest Airlines in 2003

<< Previous

Excerpts Contd...

Kelleher had once remarked , "We look for attitudes; people with sense of humor who don't take themselves too seriously. We'll train you on whatever it is you have to do, but the one thing Southwest cannot change in people is inherent attitudes... Organizational Culture Kelleher once remarked, "Culture is the glue that holds our organization together. It encompasses beliefs, expectations, norms, rituals, communication patterns, symbols, heroes, and reward structures. Culture is not about magic formulas and secret plans; it is a combination of a thousand things."...

Southwest had succeeded in an intensely competitive industry. Strong relationships among employees, managers, unions and suppliers had enabled Southwest to be extraordinarily good in cutting costs and improving customer satisfaction. Southwest had consciously avoided actions that would undermine these relationships in the long run...

Exhibit I: Mission Statement

Exhibit II: History of Southwest's Expansion

Exhibit III: Southwest's Business Model

Exhibit IV: Anatomy of a 15-Minute Turnaround

Exhibit V: Key Operational Parameters

Exhibit VI: Kelleher's Management style

Exhibit VII: Corporate Philosophy

Custom Search

---

Economics for Managers Textbook Textbooks Collection	Economics for Managers Workbook ICMR books Collection	Case Studies in Business Strategy Volume VI Case Study Volumes Collection